Ikea axes three new U.S. stores as it beefs up online sales


From the meatballs in its cafes to its winding maze of furnishings on the main floor, Ikea built a connection with American consumers by offering a shopping experience, not just a store.Now, after years of growth in the U.S., the furniture retailer founded in Sweden¬†appears to finally be pulling back. Ikea scrapped plans to open new stores in Nashville; Cary, N.C.; and Glendale, Ariz. It appears that Ikea is shifting resources to improving its online sales, rather than in new stores.”They have found that in a number of established markets, they are really behind the curve in terms of online,”¬†said Neil Saunders, a retail analyst at GlobalData Retail in Scottsdale, Ariz.” They want to really start investing and ramping that area up. That obviously means they have to be more careful on things like store expenditure.”


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